Marshall Alumni: Where are we now?
Editor’s note: This is the first article in a series catching up with some of Marshall University’s alumni and what they are doing now.
It all started with an ad.
Beth Sergent, editor of Ohio Valley Publishing, always knew she wanted to write but never thought it would lead to journalism.
“I just knew I loved to write,” Sergent said. “I’d always loved to write and the local newspapers were the only outlet for me to get paid and do that.”
Ohio Valley Publishing is home to the Point Pleasant Register, Gallipolis Daily Tribune and Pomeroy Daily Sentinel.
Sergent graduated from Marshall University in 2009 with her bachelor of Language Arts in English. Her journey has not been a smooth one.
“I was a nontraditional student. I dropped out of high school for some health reasons and got behind,” Sergent said. “I sat a year out and figured out what to do and went back and got my GED and then I would slowly take some classes at Marshall here and there. MOVC, of course, because it was just easier ‘cause I had to work. I was a working adult. And then slowly picked up steam and picked up more and more.
“I want to say it took me about six or seven years to get a bachelor’s degree, I just kept at it,” Sergent said. “In that time, I got hired on my first journalism degree, like, four years before I graduated.”
While in school, Sergent worked for a hardware store, and an advertisement for that store is what launched her into the journalism world.
“When you bought an ad you got a free story and a photo,” Sergent said. “You were allowed to write it if you wanted to and so my boss said, ‘Well can you write that for me?’ And I said, ‘Sure.’”
Sergent went on to write the story and when they sent the photographer, who was also the editor of the Point Pleasant Register, he liked her story, and she let him know she may be interested if they ever needed anyone.
“A few months later they contacted me and asked if I would come in for an interview and I did. That was 2004 and they hired me for The Daily Sentinel. I was a staff writer,” Sergent said.
While Sergent majored in English, she only took one journalism class as a filler her last semester of college.
“I knew nothing about journalism other than what I had read in the newspaper,” Sergent said. “I basically learned from great people who had been in it for years.”
While Sergent’s main focus of study was creative writing and writing intensive courses, she credits Marshall with helping expose her to different writers and ways of looking at things.
“I was maybe at the junior level when I got my job at the Sentinel,” Sergent said. “It prepared me because it teaches you a different way to write and exposes you to different writers and different ways of communicating.”
Sergent said she never expected to be where she is today.
“A lot of people that knew me several years ago think I’m pretty introverted at the time,” said Sergent. “And now I have this local media, we’re talking generations of people who put effort into these publications. And here I am running the content and the editorial.”
While Sergent said it can get overwhelming at times, she never takes her job for granted.
“I’m just translating people’s lives. That’s just what I’m doing,” Sergent said. “That involves listening and letting people tell you their stories and not ever being the story, just letting it unfold.”
Sergent said this carries a responsibility of sharing the story and letting people make up their own minds.
“Someone is sharing their best or worst day with you and sometimes they’re just sharing their in between day, but it’s still up to you to get it right,” Sergent said.
Being a journalist, Sergent is faced with the stigma of media being lumped together and labeled as “fake news” which she says should never happen.
“I think every news organization is different and I think to lump news organizations together is a disservice to a lot of hardworking people,” Sergent said. “It’s kind of like this, every snowflake is different, and yes, I said snowflake, and so is every media organization and I think to lump them altogether, I think is impossible. I really do. Everyone is different.”
Sergent recalls covering a Trump Rally in Huntington, West Virginia.
“We were sitting down in front of like CNN and Fox and all these major national outlets,” Sergent said. “Whenever he’d say, ‘media’ people just soundly boo’ed everyone. It made me uncomfortable.”
She said this is why it is important to not lump all media outlets together.
“Be specific about who you have a grievance with,” Sergent said. “People are very broad with their criticisms and one size doesn’t fit all and certainly not in our industry; it doesn’t fit all. Certainly, there are improvements, but there are a lot of things people are doing right.”
Along with the fake news stigma, many media organizations are facing industry cuts. Sergent said while they have faced several cuts, readership is up online.
“Our online presence is growing,” Sergent said. “Every county Mason, Meigs, Gallia has more hits per month than we have population.”
Sergent said news will always be needed, it is how it is received that will evolve.
“People will always need information. The way that we gather it is never going to change. The way that good solid reporting is still always going to be the same,” Sergent said. “It’s delivery that’s going to change and is changing. I don’t think people have quite figured that out yet in terms of what’s going to work the best or what the next new thing is.”
Out of everything it is hard for Sergent to pick a single moment that is her proudest.
“It is an accumulation of just showing up every day,” Sergent. “When they [the people] need to get information out they know who to contact. It is that trust you build with people overtime.”
Sergent says anyone looking into journalism should think about the dedication it involves.
“I would have them think long and hard about it because it is in transition,” Sergent said. “Anyone that’s done it for any length of time will tell you that you have to have a commitment to it. You’re not going to get rich. Very few get famous, if that’s what you want. And if you can’t honestly connect with people, it’s probably not for you.”
With all of the ups and downs that come with Sergent’s career, she knows every day is a new day.
“Sometimes it’s tough and I go to bed and think, I hope I did the best I could do on that,” Sergent said. “There’s always tomorrow. Always a clean slate and I think that’s the interesting thing about journalism.”
Sergent has been with Ohio Valley Publishing for 16 years. She has won several awards including Associated Press’ “Best Feature Writer” and “Best Columnist.”
Brittany Hively can be contacted at [email protected].
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Jerrie Howard • Mar 19, 2020 at 12:28 pm
Great article about a great lady and journalist. Beth is a Point Pleasant treasure, a dedicated, articulate, accurate, and impartial writer. Her feature articles are nonpareil and her news reporting is always fair and accurate. What more can a journalist be! Add to all this a love and respect for our community and you have Beth Sergent. Thank you, Beth, for sharing your talent, skill, and love. Keep up the good work.
Mona Smith • Mar 19, 2020 at 9:51 am
Beth has always been a very talented and special lady. I love her writing!
john morgan • Mar 19, 2020 at 7:19 am
I have known Beth for many years. She was one of the best hardware/paint persons I ever knew. The funny thing about it when she worked at the hardware store I never knew her name, I just called her the paint girl. When she left there I commented to the owner how nice and helpful she was. Shortly after she left I began seeing a transformation in our local paper led by this new young writer named Beth Sergent. I loved her articles in the paper and her attention to detail. Local human interest stories that I read from beginning to end. She was indeed a breath of fresh air and a great addition to our little local newspaper who was struggling to keep their readership alive. My wife and I were talking about her and one of her articles one day and I commented to my wife “who is this girl and where did she come from?” . To my surprise my wife said “she is the paint girl from Paint Plus that we liked”. I couldn’t believe it and argued with her about it for a few minutes and thought back on the many times we visited there in the past. “OMG you are right, I never put 2 and 2 together before that day”. Since that day we have talked about writing and many other things within the community. She even invited me to contribute to a seasonal edition she puts together from time to time. She has reviewed many stories that I write and taken the time to give me advice. “By the way, I’m glad you liked Mitch Albom! I thought he would be perfect for you to read.” I call her teach and ask for her advice when writing “When I write something terrible, tell me. That retirement piece was awful. I guess my heart wasn’t in it. I look up to you because you write with heart. If it’s not good then reject it and tell me to write it again and what is wrong with it.” She has responded and suggested things I need to change and the best advice she ever gave me was to avoid sarcasm as many people do not understand it and you lose people in the process. I worried when she “left” and moved up the ladder but she hired 2 wonderful “replacements” to take over. Erin was the first then she was followed now by Kayla. They continue to write just like their predecessor Beth and also do a great job. I can’t tell you how many times I read the paper online before I get the real thing in my driveway. I resist sometimes because I don’t want to spoil my morning coffee and reading the paper that I have subscribed my entire life. Jack Rodgers and sports, Gary Clark and Wahama sports, Belva Farley and Round town with Mr. Robinson to mention a few over the years. So proud of my paint girl who now runs 3 newspapers. It’s a shame she left Paint Plus because she might have been running a chain of small town hardware and paint stores by now. Beth Sergent is a prime example of a person pursuing her dreams and having those dreams come true. Atta Girl! If you have time by the way, I have some paint samples I need help with.
Christine Myers Cozza • Mar 18, 2020 at 9:01 pm
Love this article. And appreciate Beth so much. Such a nice person, smart, and a great journalist! Gallia County is very fortunate to have her telling our stories.