Simply Whisk in Huntington is closing its doors at the end of the week.
The four and a half year old store sells kitchen and cooking items.
Owner Kim Lake, who also owns Mug and Pia on Third Avenue, made the announcement on the store’s Facebook page March 2.
“Please know this decision was made with each customer and friend in mind,” Lake said. “However, I must also keep myself (and family) in mind, and have realized I cannot be in two different businesses at the same time or do everything I want to do at Mug and Pia as it continues to grow.”
Lake’s husband owns the Tropical Moon Frozen Yogurt stores in Huntington and Barboursville. Because they each own two businesses, Lake decided she had to let one go.
“It’s a completely personal decision,” Lake said. “I feel like I’m letting people down, but I need time with my family. It’s getting too difficult.”
Mug and Pia stands for most “unique gifts and paper items anywhere.” The store will celebrate its seventh birthday April 1.
“Mug and Pia is my first love,” Lake said. “Without thinking, I knew which one had to go.”
A select few lines from Simply Whisk will be carried over and sold at Mug and Pia.
Lake said she appreciates the support because it is a difficult time.
“It’s hard enough having one small business, but when you have two it can be a challenge,” Lake said. “But I’m very appreciative of the support I have received throughout this difficult process.”
Simply Whisk has an ongoing liquidation sale all month with prices decreasing every week. During this final week, all items in store are 65 percent off.
Displays are being sold to the best offer and all sales are final.
Sofie Wachtmeister can be contacted at [email protected].