Kenzington Alley opens in downtown Huntington

Alexis Leach | The Parthenon The Kenzington Alley storefront

Monday marked the opening of a new store in downtown Huntington, Kenzington Alley.

Kenzington Alley is a fashion boutique with an inspiration close to the owner’s heart. MacKenzie Morley and her husband lived in the United Kingdom for five years and that is where the design is drawn from.

“The design was inspired by the English gardens — elegant, classy, but there’s a bit of an edge to it too,” Morley said.

The store is located at 903 3rd Ave. in downtown Huntington. Morley was overjoyed about the location.

“I took one look at it and said I have to have it. We have the best spot. 3rd Avenue is the heart of Huntington and we are fortunate to be a part of it,” she said.

The process of setting up the store was quick. The store was complete in 26 days.

“It’s not been difficult, the city has been great to work with,” said Morley.

Mackenzie Morley is not from Huntington, but talks about the importance of shopping local.

“When we found out that the previous shop that was here was going to leave Huntington, I think that upset a lot of women,” said Morely. “Anytime you see a large chain company pull their money out of the city, it can be a little painful. However, it opens up a spot for true blue locals to put in a business and be able to send to friends and family and new faces.”

“We are not from Huntington,” Morely said, “but we have made our home here. It was a big decision, but I am glad we did it.”

The shop has a broad range of options, including clothes, skincare, jewelry, shoes and even home goods. Kenzington Alley hopes to attract all kinds of shoppers.

“I would love to see men coming in buying gifts for their wives, the college students will find what they like here. I think even professionals will find something for them. It’s a nice mix,” Morely said.

Eighty percent of the inventory is from abroad, which may raise the question of pricing.

“We’ve worked hard to keep our prices in a range that we felt was right for Huntington, not too high, not too low,” Morely said.

Kenzington Alley has a website: and is active on social media for people interested in what they have to offer.

Alexis Leach can be contacted at [email protected].