Public Relations campaign aims to assist Recovery Point


Darius Booker

Valentine’s Day-themed treats are displayed during the campaigns bake sale. Proceeds from the fundraiser will benefit Recovery Point of Huntington, a rehabilitation facility for men struggling with addiction.

One of Marshall University’s public relations campaigns class hosted a Valentine’s Day bake sale in hopes to jumpstart a new PR campaign.

The public relations students sold treats to students, faculty and staff for an awareness campaign that will benefit Recovery Point of Huntington.

Campaign director Donyelle Murray said that Recovery Point of Huntington will be undergoing a rebranding campaign, so that the public will know that they not only have a location in Huntington but also other places, such as Recovery Point of Charleston, Four Seasons and Her Place, a program strictly for women.

Recovery Point is a program that provides a space for individuals to come to recover from alcohol and drug addiction.

Being open since 2011, Recovery Point has graduated over 120 men from their program and currently provides services to 100 men.

Recovery Point not only provides a curriculum program for the individuals but also provides housing and food at no cost.

“The proceeds from today’s sale will go towards helping Recovery Point purchase new materials, letterheads, signage and other marketing materials that they need,” Murray said.

Murray said they also plan to rebrand the Recovery Point social media, welcoming the organization to the new era of technology.

“We’re very excited to be working with Recovery Point and really looking forward to seeing what all we can do for them,” said creative chair Desmond Groves.

The campaigns class will continue to execute different fundraisers and explore campaign tactics to better help their new client, Recovery Point.

Darius Booker can be contacted at [email protected]